Doro

Objective

To create an exhibition stand for The Ideal Home Show Christmas to increase awareness of the Doro brand, their products and services.

The Solution

For mobile clients Doro, Red Blaze executed an exhibition stand to be run at a five-day winter consumer event, The Ideal Home Show Christmas, at Olympia London. Using dedicated partners, we developed concepts for the stand, offering a variety of creative options, each presenting different styles of stand. Once the concept was chosen, Red Blaze then provided full project support, from building the stand, to providing onsite support and de-rigging.

The client, eager to showcase their new range to their target market, required a bespoke exhibition stand to help boost their visibility at the event and increase overall brand awareness. With around 55,000 people attending the show across the five-day period, Doro’s aim was to capture as much data as possible, giving them the opportunity to market their offerings at a later date.

Red Blaze assisted from concept to build, creating a three open-sided, 5m x 3m stand that could be reused for future events. A dedicated space for sit-down conversations allowed Doro to demonstrate the functionality of their products to the end user effectively. We used various security devices on the stand to ensure products were kept secure throughout the show.

Red Blaze also provided brand ambassadors to man the stand and to be the initial point of contact for any consumer queries, thus giving the Doro staff more time to focus on the warm leads.