NOW TV Branded Activation
Branded activation taking place in the Sky office to celebrate and spread awareness for the new season of True Detective
Client: NOWTV
Venue: N/A
Location: Sky Head Office, Osterley
Objective
To spread awarness and engage Sky employees in the new season of True Detective on NOW TV.
The Solution
Our team supported NOW TV with an internal branded activation taking place at Sky HQ. We sourced a trusted supplier to provide a nitro ice cream machine that was able to make flavoured ice creams there and then. We were also able to fully brand the stall with the latest True Detective promotional matertial. Alongside the branded stall, we implemented a rewards scheme.
The rewards scheme involved individuals eating the nitro ice lolly in order to find a special code printed onto the stick. The individual would then scan the QR code on the poster and put in the unique code to see if they had won one of the special prizes available, all of which winter themed in order to align with the True Detective brand.
