Tech21
Indulgent surprises: Sweet treats that highlight Tech21’s brand identity
Client: Tech21
Venue: Center Parcs
Location: Sherwood Forest
Objective
Create an exhibition stand to draw attention from Three Store contacts to promote the Tech21 brand and ensure it increased sales within stores.
The Solution
At our company, we take immense pride in delivering immersive brand experiences that leave a lasting impression.
For the second consecutive year, we had the delight of partnering with Tech21 to create a vibrant and interactive exhibition stand. This year, the event took place at the picturesque Center Parcs in Sherwood Forest. Our objective was to propel Tech21’s brand into the limelight for the attending members of Three Stores. We achieved this through engaging activities and delectable treats, all of which underscored Tech21’s dedication to providing top-quality products that offer superior phone protection.
Red Blaze, our in-house team, meticulously designed, crafted, and executed the activation from inception to completion. This encompassed sourcing captivating activities, enticing giveaways, and the aesthetic décor of the stand.
A standout feature of the exhibition was the thrilling hammer machine competition. This was designed to attract the crowds and inject a competitive spirit into the event. Visitors were enticed to test their strength for a chance to win exclusive Tech21 prizes. This high-octane attraction generated an atmosphere of excitement and friendly rivalry, securing the Tech21 stand as one of the most unforgettable spots at the event.
No event experience is truly complete without a touch of indulgence. We catered to the sweet tooth with an array of treats including pick ‘n’ mix bags, a freshly popping popcorn cart, and oversized lollipops, all presented in branded Tech21 packaging. In addition, we distributed branded chocolate lollipops, freshly made in either Milk Chocolate with salted caramel and popping candy or White Chocolate Eton mess. Each lollipop bore the Tech21 logo, serving as a creative and enjoyable way to keep the brand at the forefront of visitors’ minds.
From the initial brainstorming stage to the final execution, we collaborated closely with Tech21. Our aim was to convey their brand message in a fun, accessible manner. The outcome was a dynamic, spirited stand that attracted visitors and fostered a tangible connection between Tech21 and its store audience.
