Overview

When our IT and Technology client set out to reward exceptional performance, they wanted more than a standard incentive. The brief was clear. Deliver a memorable experience that combined challenge, excitement, luxury and seamless organisation, while remaining efficient in travel time and effortless for the guests from the moment they left the UK. Red Blaze was engaged to design and deliver an incentive ski trip that would celebrate success, inspire loyalty and leave a lasting impression.

The result was a perfectly balanced four day alpine experience in the heart of St Anton am Arlberg, one of Europe’s most legendary winter sports destinations. With fifteen winners travelling from Gatwick to Innsbruck and staying at the distinctive Raffl Tyrol Hotel, the trip blended world class skiing, standout dining, adrenaline fuelled activities and the unmistakable spirit of the Austrian Alps.

Destination Choice

St Anton is far more than a ski resort. It is a destination with a global reputation for excellence, both on and off the mountain. The town hums with an infectious energy, generated by a community of passionate skiers, snowboarders and alpine enthusiasts who return year after year. Known as a true Mecca for off piste skiing and a legendary social scene, St Anton consistently delivers drama, atmosphere and authenticity.

Set within Austria’s renowned Arlberg region, the area boasts guaranteed snow conditions, dramatic alpine terrain and one of the most efficient lift systems in Europe. Nearly five thousand five hundred hectares of off piste terrain provide limitless opportunities for exploration, while beautifully groomed pistes ensure accessible enjoyment for all ability levels. The recent introduction of the new Rendl lift has further enhanced connectivity across the mountain, reducing wait times and increasing time on snow, something particularly valued on a short incentive programme.

Its accessibility made St Anton an ideal choice for our IT and Technology client. With a flight time of just two hours from London Gatwick to Innsbruck, and only a one hour time difference, the destination created a sense of escape without the fatigue often associated with long haul incentives.

Travel and Transfers

Red Blaze managed every aspect of travel, ensuring a smooth and premium experience from start to finish. Guests flew on British Airways from Gatwick to Innsbruck, benefitting from reliable schedules and a comfortable onboard experience.

Upon landing, the group was met by private VIP executive minibuses for the onward journey to St Anton. The transfer time of just one hour and fifteen minutes allowed guests to remain relaxed and energised after the short flight, while enjoying views of the gradually rising alpine scenery as they approached the resort. The decision to use private executive transport reinforced the exclusivity of the incentive and removed any logistical concerns for the group.

Accommodation

The group stayed at the Raffl Tyrol Hotel, a bold and distinctive choice that perfectly matched the spirit of the incentive. Newly opened the previous season, Raffl Tyrol is not a traditional alpine hotel in the conventional sense. Instead, it reimagines Tyrolean hospitality through a modern, design led lens while staying rooted in the region’s heritage.

Described by its creators as authentic Tyrol, only louder and crazier, Raffl Tyrol is the spiritual successor to the legendary Raffl’s Love and Peace, a St Anton icon since 1977. What sets the hotel apart is its unique atmosphere, known simply as the Raffl spirit. This is created through a compelling combination of avant garde ideas, warm traditional hospitality, bold design touches and a professional yet playful team.

All fifteen winners from our IT and Technology client were accommodated in single occupancy rooms, ensuring privacy and comfort throughout the stay. The hotel provided both a lively social environment and spaces for relaxation, allowing guests to recharge after full days on the mountain.